I chose to write about food for many different reasons. If you’re a freelancer writer like me, you may have come across dozens of insanely educational articles on whether or not to niche into a particular subject. After reading tons of interviews and personal stories, I decided to write about food for my writing business. I’ll tell you now – it was worth it! I chose the food industry for various reasons. When I first started out, I was a hopeless wreck, applying to #allthewritingjobs and #pitchingallmyideas. Once I picked a subject to write about, though, my business became more focused, my ideal clients sought me out, and I felt SO good because I was writing about something I cared about. Whether you are thinking about narrowing down on a special subject, or you do not want to niche at all, I hope that these tips can at least offer you some perspective. Here we go!
1. More Jobs, Less Time
At the beginning of my freelancing career, I was SO afraid to niche. I applied to lots of opportunities in different subject areas. In my mind, this would increase the probability of landing writing gigs. I submitted proposals like crazy! Who cares where I landed, right? Well, little did I know that I wasn’t going to land amongst the stars, but rather, on a pile of overwhelming, confusing, and not so ideal writing engagements! I was not getting a lot of jobs, and I was not happy.
I realized quickly that there was a ridiculous amount of competition. Everyone wanted in on every writing gig! I landed some jobs, but it took a lot of time and a lot of effort for a lot of rejection. I decided to pivot.
Pivoting for me meant figuring out what I truly wanted to write about. I loved writing about being a mom, but was that my passion? I had other interests, too, but I had to look deep inside my soul and pray A LOT to figure out a new strategy. Thankfully, there’s a robust collection of resources to help us lost freelancers think about writing from a business and personal landscape. Finally, after months of going down a wrong path, I chose to write about food. I searched and pitched proposals only in the food industry. Because I niched, the amount I pitched was less. I sought out work in a small pocket of the market. Working with a particular market allowed me to produce quality work for 2-4 food-related proposals. My proposals were custom and targeted for my market. Basically, I. Stood. Out. I wrote with purpose. And my style and individuality showed brightly in my work.
2. Ideal Clients
Oh, I can’t speak enough to this point! Once I decided to take a leap of faith by focusing on the food industry, I was able to focus my branding and marketing towards..well, Food! My pictures are food focused. The people I follow are food oriented. I even dug deeper and chose to hone in on high-end restaurants, bakeries and food artisans. I focused my language, my pitches and my images to cater towards my type of client. My ideal clients love food, but more importantly, they create food. Food is an art for them. My ideal clients create art and while they would love to #doallthethings, they do not have time to focus on writing or SEO – they should focus on what they do best! My clients know this.
See where this is going? Niching led me to my customers. Once you choose your niche, it will be easier to find your ideal client. My clients make my soul sing. And yours should, too!
3. Be True to Your Soul
I have always loved food. Food is comfort. Food is Love. And love is – food. Cooking, learning to cook, eating with friends and family – it all brings joy and comfort to my soul. I thought about other niches like tech, business, motherhood and more! True Confession – I was scared to write about food in the beginning because I thought there was no money in it. Paying bills were a top-notch priority. But once I sat down and realized that money wasn’t why I wrote, my calling rang clear as day! Don’t be afraid to follow your gut and write what rings for your soul, too. I was always told that money will follow passion. But passion must first be authentic.
So there it is! My top three reasons why I chose to write about food. This is my personal experience and I’m well aware that everybody is different. Some people may choose to write about 3-4 different subjects. That’s fine! BUt the heart of my blog today is to be yourself.
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